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Seeing value in brands

February 5, 2016, 12:25 pm UTC

Looking at brand value change, however, indicates that the United States is set to rule no longer as brand value leader. Many of the companies experiencing the highest brand value …

TCS rated World's most powerful brand in IT Services: Report

February 4, 2016, 2:48 am UTC

The company's overall brand value has increased from $2.34 billion in 2010 (when the first evaluation of the TCS brand was conducted) to $9.4 billion in 2016. "Customer …

With Star Wars, Disney Is Strongest Brand

February 3, 2016, 1:18 pm UTC

In addition, Brand Finance also evaluates Brand Value, which is essentially a value for the brand in not having to pay royalty fees. Along that metric, Apple is still the …

TCS rated world's most powerful brand in IT Services: report

February 3, 2016, 12:19 pm UTC

The company's overall brand value has increased from USD 2.34 billion in 2010 (when the first evaluation of the TCS brand was conducted) to USD 9.4 billion in …

Nigeria: 4 Banks make top 500 global List

February 3, 2016, 11:11 am UTC

First Bank's brand value, which is the licensing rate that a third-party would need to pay to use the bank's brand increased to $322 million in 2016 from $300 million …

Emirates maintains top brand position in global aviation

February 3, 2016, 10:55 am UTC

Emirates has come out on top again as the world's most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released. The airline's brand value …

With Star Wars, Disney World's Strongest Brand

February 3, 2016, 8:21 am UTC

In addition, Brand Finance also evaluates Brand Value, which is essentially a value for the brand in not having to pay royalty fees. Along that metric, Apple is still the …

Woolworths is not Australia's Most Valuable Brand

February 3, 2016, 7:02 am UTC

In what can be called a brand-coup, Australia's largest telecommunications provider Telstra pipped the retail brand to become the most valuable Aussie brand. Telstra jumped with a 23 percent increase …

Emirates brand value grows 17% to reach US$7.7 billion

February 3, 2016, 5:44 am UTC

Emirates has come out on top again as the world's most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released yesterday. The airline's brand …

The World's Top 10 Most Valuable Brands

February 2, 2016, 8:45 pm UTC

Apple was No. 1 on The World's Top 10 Most Valuable Brands list. Apple has maintained its dominance at the summit of the Brand Finance Global 500. Brand value is …

Telstra overtakes Woolworths as most valuable brand

February 2, 2016, 8:19 pm UTC

Telstra's rival Optus also cracked the top eight this year with a brand value of US$3.6 million. The rest of the list was dominated by the big four banks …

Emirates brand valued at $7.7bn, named as top global aviation firm

February 2, 2016, 10:36 am UTC

Emirates Airline has come out on top again as the world's most valuable airline brand, according to the 2016 Brand Finance Global 500 report. The airline's brand value grew 17 …

MTN crashes out of the world's most-valuable brands list

February 2, 2016, 6:29 pm UTC

And just when you thought it couldn't get worse for MTN, the group which was ranked the 302nd most valuable brand in the world last year has this year fallen …

Standard Bank is Africa's most valuable banking brand

February 2, 2016, 6:24 pm UTC

Standard Bank was the only local bank to grow its brand value from $1,2 billion ( R19,4 billion) to $1,3 billion (R21 billion) as Absa, FNB and Nedbank all lost …

Emirates brand esteem grew 17 percent

February 2, 2016, 3:56 pm UTC

Brand Finance CEO David Haigh said: Emirates continues to soar, adding 17% to its brand value this year. Brand Finance's analysis shows that Emirates is more popular than ever its …

In global value, Publix brand stands alone representing Florida businesses

February 2, 2016, 3:29 pm UTC

Publix ranked 229th in the ranking of brand value in 2016, a sharp uptick from its 259th ranking in 2015. No other Florida-based company or product brand appeared in the …

RESEARCH: Star Wars Propels Disney's to Most Powerful Brand, Apple is Most ...

February 2, 2016, 1:52 pm UTC

Brand strength/power is only the initial part of Brand Finance's analysis however. Using its Brand Strength Index assessment, BrandFinance determines a royalty rate for each brand, which is then applied …

MTN brand value takes a beating

February 2, 2016, 1:52 pm UTC

MTN has fallen spectacularly out of an annual list of top 500 most valuable global brands as published by brand evaluation firm, Brand Finance. Africa's biggest mobile operator is currently …

Emirates is world's most valuable airline, value grows to Dh28bn

February 2, 2016, 1:15 pm UTC

Emirates has come out on top again as the world's most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released yesterday. The airline's brand …

Walt Disney Co (DIS) Has a Way More Powerful Brand than Apple: Here's Why

February 2, 2016, 1:07 pm UTC

Walt Disney Co (NYSE:DIS) now tops the list of the world's most powerful brands on the heels of the success of the latest Star Wars film, while the honor of …

Emirates No 1 airline brand worldwide

February 2, 2016, 7:52 am UTC

Emirates has come out on top again as the world's most valuable airline brand with its brand value growing 17 per cent over last year to reach $7.7 billion, …

Emirates ranked world's most 'valuable airline brand' at $7.7bn

February 2, 2016, 9:22 am UTC

Dubai-based Emirates has been ranked the world's most valuable airline brand and the top brand in the Middle East, according to the 2016 Brand Finance Global 500 report. The airline's …

Emirates Brand Value Grows 17% to reach US$7.7 billion

February 2, 2016, 7:58 am UTC

Emirates has come out on top again as the world's most valuable airline brand, according to the 2016 Brand Finance Global 500 report, which was released yesterday. The airline's brand …

Woolworths' most valuable asset has taken a hit

February 2, 2016, 7:18 am UTC

After seven years at the top of Brand Finance's annual list, Woolies has been overtaken by Telstra as its brand value took a 14 per cent hit, sinking to $11 …